I love how Arron has formed a company that is directly aligned with his values and his personal interests. While this is a story of a Veteran who founded a company, there is something for everyone in this story. First of all, I appreciate Arron’s example of someone who is always learning - from audio books, from YouTube videos, from peer groups - and using that to get better. I also admire how Arron is constantly walking the fine line between listening to customer feedback while also trusting his own vision and intuition.
Aaron is the Chief Grinder at Keto Butta, which isn’t about being part of a diet craze of just seeing a regular almond butter - it’s a fun, delicious and healthy way of living. He served in the US Army as a Telecommunications System Operator for over 9 years, and currently serves as the City Leader for Bunker Labs in Portland Oregon.