Why Listen:
I'm so grateful for the opportunity to have this conversation with Alex. I reached out to him via LinkedIn because I saw he was in Denver, and he was a Marine who has done incredible things as an entrepreneur and basically treated this interview as part two of a conversation with him. Here's a couple of things that stood out to me that I hope you benefit from this interview. At one point, Alex says, I don't know anything, pay me and teach me. I think that's such a great thought as he was taking different jobs as he was starting his company; such a great way to approach anything, which is find something that can make money and teach you a skill set. I really appreciate his lessons on patience. You'll hear that in his 15-year journey of building up a real estate company that spans so many different functional areas now, but it wasn't an overnight success. He also talks about pounding the rock. It's not a single pound that cracks the rock. But it's the repeated relentless intention of showing up every day. I think there's a lot there that I can learn as well going along with that his story really has these threads of constant improvement. And I'm just appreciating his thoughts on inclusivity and how creating an incredible place to work really depends on understanding each unique person, their history, and what they're wanting out of life. And then you can create and craft an environment that's right for them. It was really powerful to think of that from a cultural standpoint.
About Alex:
Alex is the Chief Executive Officer at Cardinal Group Companies, a fully integrated real estate investment, construction development, marketing, and management firm specializing in opportunistic and value-added investments throughout the United States. Alex started out at Miami University after he served in the Marine Corps for four years as a Logistics Officer. He started the Cardinal Group out of the Marine Corps, and over the last 15 years, has bootstrapped his company. For those of you that are unfamiliar with that term, bootstrap means he did not bring on outside investment. He bootstrapped his covenant over 2100 employees, somehow finding time to earn an MBA at Chicago's Booth School of Business along the way.
Why Listen:
I enjoyed this conversation; Abe's honesty, his directness in revealing the ups and downs of entrepreneurship, as well as the many pivots that he's experienced in his own life. He started True Made Foods seven years ago when he was 38. He had four kids. It was not necessarily in line with what he did in his background. They are growing rapidly. They were named one of the top 10 most innovative food companies of 2021. In this interview, I appreciated how he talked about how most people get jobs through their network, not the front door. And when you leave the military, you're almost starting with an empty network. He talks about how big-name degrees at big schools don't solve everything. He talks about going to Bulgaria and taking over a plastics company to do turnaround work. He also talks about how his four kids were eating ketchup and he couldn't get them to stop. So he wanted to address a problem around his table. I love what he shares about saying no to growth and being honest about when you're ready to grow.
About Abe:
Abe is the CEO and Founder at True Made Foods. Prior to True Made Foods he had an eight-year career as a Naval Aviator, where he deployed around the world and for OIF. Post Navy, Abe lived and worked as an entrepreneur in emerging and frontier markets, including China, Egypt, Jordan, Qatar, Kazakhstan, Bulgaria, Ghana, Uganda and Lebanon. He launched multiple businesses in difficult environments and helped raise debt and equity capital for SMEs in Africa and China.
Why Listen:
Normally on the show, I have a military veteran as my guest. We talk about what they do, how they got there, and advice to others seeking to do the same. Today I am doing that, but with three guests, two Army and West Point grads, one Naval Academy and fellow Submariner, who joined forces to found Imperium Capital. There's a lot that I love about this interview. It is a blend of talking about financial planning and tips that anyone listening can apply to their career to get themselves more financial freedom and stability, as well as a lot about entrepreneurship and building up the skill sets. Here are a couple of things that stood out to me. First of all, I love the story of how they met and decided to start this company. And you're going to get three different perspectives on what drew these people to the finance industry and also to entrepreneurship. They are three different versions with some overlap, which was cool to see. What I love, as well, is that they each had clarity and what they were wanting in their career. And that plays a role in financial planning; they talked about the clarity you need when it comes to finances. But you can also see that clarity applied in each of their career journeys. One thing that I learned in this interview was how you can take risks in your career outside of the military in a way that you might not be able to in the military, and how it's a way to get insights around what you like and dislike, and how it gives you room to explore. We talk about the advantages of working within a big company and learning a trade skill set before going on to entrepreneurship. We talked about interviewing companies rather than being interviewed by them. We talk a lot about finances, and just a lot of things that are top of mind for me, as I grow my family. And I know you will benefit from that as well.
About Imperium Capital’s team:
Christopher Rojewski started out at West Point in 2011. He served in the Army for eight years. And then he spent two and a half years between New York Life Insurance and Northwestern Mutual. Then he co-founded a company called Imperium Capital, which we're going to talk about today.
Brandon Stevenson was at West Point in 2007, ten years in the Army, and then four years at Northwestern Mutual.
Nicholas Birger was at the Naval Academy, the oddball of the group. He went to Harvard Kennedy School, close to nine years on submarines, and then at Northwestern Mutual.
Janell Hanf sent me an email yesterday morning asking about my experience at the Naval Academy on September 11th. Here is a quick episode sharing more about that experience and my hope this day to honor those who lost their lives that day, those who served that day, and those drawn to service thereafter.
Why Listen:
As an entrepreneur focused on marketing, it was an extreme honor to interview today's guest, Bruce Cleveland. Bruce is an absolute Silicon Valley legend, having worked in operational roles at companies including Oracle, Apple, and Siebel Systems. In addition to that, he has worked in venture capital for 15 years, where he has personally generated over a billion dollars in returns. This includes his work at InterWest Partners, one of the most respected VCs in the world, but also as the founder of Wildcat Venture Partners where he worked for five years. He is now the Chief Marketing Officer of a company called C3.ai. He just took that company public. It was founded by Tom Siebel of Siebel Systems, who has now created three different billion-dollar ventures. We talk about marketing, the CMO role, artificial intelligence, venture capital, and more.
As always, at beyondtheuniform.org you'll find show notes with links to everything we discuss, as well as a lot of books and great resources that Bruce recommended.
About Bruce:
Bruce Cleveland is the Chief Marketing Officer at C3.ai, a leading enterprise AI software provider for accelerating digital transformation with nearly 700 employees listed on LinkedIn. C3.ai raised over $228 million before going public in December of 2020. Bruce started out at West Point with the class of 1980. He left early to pursue a career in technology including time at Oracle, Apple, Siebel Systems, nine years as a General Partner at investment firm InterWest Partners and more.