Why Listen:
Brian co-founded a wine business while on Active Duty, which is one of several “side hustles” in his life. Regardless of your interest in wine, entrepreneurship, or side hustles, this is a FANTASTIC interview. We talk about how you can use an existing product while bringing marketing and branding to the table to make it a business. In Brian’s case, he is redistributing wines from incredible vineyards under his own label, which means he doesn’t have to worry about creating and maintaining a product. We talk about how preparation happens well before the opportunity arises, about giving back, about using volunteering opportunities, about cultivating side pursuits while in the military and more.
About Brian:
Brian Retherford is currently serving in the US Army, where he is the team leader for a multi-function cyberspace operations team, and has served for 15 years. He is also the Founder of Claudine Wines, which is what we're going to spend most of our time talking about today. He started out at West Point, and has served in the Army since he graduated in 2004. He has an MBA from the MIT Sloan School of Management.