First off, Sarah has graciously provided a 15%-off coupon for Beyond the Uniform listeners for every product on her website at RanchRoadBoots.com. Just enter the code BTU at checkout and you’ll get 15% off all items, including those on clearance. This is an exceptional interview for aspiring entrepreneurs. We talk about how Sarah successfully raised $28,000 on Kickstarter, and her advice for running a crowdfunding campaign. We talk about marketing on Facebook, Google, and Amazon. We talk about getting out of your comfort zone and being honest about where the need is for your company’s product. We talk about using freelancers to move faster. We talk about how Sarah manages to run and grow a company while also raising two kids… and it’s a beautiful look at the importance of having boundaries. We talk about making your company as self-service as possible, so that you can focus on meaningful customer interactions.and we talk about - if you have that entrepreneurial itch - to do it now, and not wait for that MBA, experience or whatever else you think you may need.
Sarah is the Founder and Head Honcho at Ranch Road Boots, where her mission is to create leather goods with style and quality that can last forever. Ranch Road Boots donates proceeds from every purchase to the Injured Marines Semper Fi Fund and has a program making boots for amputees. She started out at the University of Texas at Austin, and served as an Officer in the Marine Corps for six years, with time in Iraq, Afghanistan and 29 Palms. She earned her MBA from Harvard Business School, and has worked as a consultant at the Boston Consulting Group as well as at the startup, Local Motors. Sarah has offered BTU listeners 15% off all items on Ranch Road Boots, including clearance items, and you’ll find additional details in the show notes for this episode.
StoryBox- People trust each other more than advertising. StoryBox provides the tools and supports businesses need to take the best things customers say about them, and use them to drive more sales and referrals. StoryBox offers a 10% discount to companies employing veterans of the US Armed Forces.