Why Listen:
I just wrapped up my conversation with Shawn, and it was so enjoyable. There were a couple of things that stood out to me. One was his great quote about always being ready for opportunities and embracing the right thing. His story is so incredible, from this perspective, starting with his unexpected medical discharge from the military, to a winding road through consulting and startups, and ultimately back to startups and starting his own company. It just really shows you the power of resilience, but also the power of being open to unexpected deviations in your career, which will inevitably happen.
Second of all, we talk a lot about networking. He gives a couple of really poignant examples where 10 to 20 years after meeting someone, he and people in his network, reconnect in a way that alters their career. It really gets away from this transactional thought of networking and moves toward something that veterans excel at, which is genuinely meeting people, enjoying them, and being generous.
To that point, immediately after recording, Shawn asked me, “How can I help you with your company Captivate.ai?” It was just so powerful to see him immediately and genuinely putting to use his principle - approaching networking from a generous and giving standpoint.
We talk about grad school, he gives an example of a friend who sold his company for $240 million and then went to business school. He underscores this thought by showing that there is no “one right size fits all” approach to education and your career journey. It's about learning and serendipity.
Finally, we talk about his own startup journey and the milestones achieved along the way as he created and continues to build his company. I did something for the first time in this interview, which is a kind of live mentorship where I asked him a specific question about my company Captivate.ai. I think his answer will benefit anyone interested in entrepreneurship.
As always at BeyondTheUniform.org. You'll find a lot of great resources all for free, over 395 episodes, just like this one, and we've got episodes lined up for every single week going forward. So I'm really excited about that. So with that, let's dive into my conversation with Shawn Olds at boodleAI.
About Shawn:
Shawn Olds is the Co-Founder and Chief Executive Officer at boodleAI, which specializes in Enriched Analytics for sales, marketing and fundraising teams. boodleAI is on a mission to democratize data, making it faster and easier for ALL organizations to locate their best leads and prospects in any contact list. By using advanced data enrichment and predictive insight analytics, boodleAI clients have already experienced significant lifts in conversion, engagement, and retention rates. boodleAI has over 30 employees, has raised $3M in funding, and is located in Tysons, VA. Shawn holds a B.S. from West Point, an MBA from Northwestern's Kellogg School of Management, and a JD from Northwestern's Pritzker School of Law.
Why Listen:
I just wrapped up recording this episode, and it will cost me about
$60 in books, or maybe $5 in late fees from the library because there were so many great books that Joe recommended. Here are a couple things that stood out to me from this interview. And first of all, make sure you check out the show notes for this episode at BeyondTheUniform.org. In addition to a link to Joe's company, HigherEchelon, there are also links to all of the books he describes, as well as an interview we did with Taylor justice years ago, who you'll learn was one of the founding members of the HigherEchelon team and has gone on to found UniteUS, which has exploded, absolutely exploded as a company.
So a couple of things that I really liked from this interview, the first one is that Joe has a great perspective on entrepreneurship. And he and his other two co-founders started by only investing $1,000 into this company, and they made the commitment that they would not join the company full time until it could pay their salary, you know, at a competitive rate. And it took three or four years to get there. And I feel like this is so contrary to what I would call bad advice I so often see of "burning bridges", "jumping off", Carpe Diem, seize the moment to start the company, all of these things that I think are potentially really harmful for aspiring entrepreneurs. That's one thing that I think is great. The second though, is that HigherEchelon is a company that is all about enhancing company and individual performance. And Joe gives a lot of great frameworks that are applicable to your career in life, no matter what that lifestyle is, whatever that career path is. He talks about things like people process and technology, and constantly learning about which one to focus on in your life or organization. He talks about the values that drive his companies, which I'm going to start borrowing, which is learn grow, adapt, and lead and why that's so important. He does a lot of work with transition assistance and talks about mindsets that he sees in military veterans.
And I found that really helpful as well. There's a lot of goodness here. And so be sure to to check out this episode. As always at beyond the uniform.org. You'll find a lot of great resources all for free, over 394 episodes, just like this one, and we've got episodes lined up for every single week going forward. So really excited about that. So with that, let's dive in to my conversation with Joe Ross at HigherEchelon
About Joe:
Dr. Joe Ross is the President and Co-Founder of HigherEchelon, a service-disabled veteran-owned, human and organizational performance consulting firm that works with both public and private sector clients to enhance performance. HigherEchelon has over 150 employees in 25 different states with the corporate office in Arlington, VA, but Headquarters in Huntsville, AL. Joe started HigherEchelon over 10 years ago with his business partner, Paul Maggiano. Joe holds a B.S. from West Point, a Masters of Education in Psychology and Athletic Consulting from Springfield College, and a Ph.D. in Industrial and Organizational Psychology from Walden University. Amidst all of this, he also found the time to serv as the Assistant Football Coach at West Point from 2009-2012.
Jason Van Camp is the author of the book, Deliberate Discomfort, which is both a Wall Street Journal and 2x #1 Amazon Best Selling book. For the last 10+ years, he has run the consulting firm, Mission Six Zero, which dramatically improve sales performance, reduces costs, and wins by providing their client's teams with a new way of solving organizational problems. He is also the Executive Director of the 501-3c organization, Warrior Rising. He is a graduate of West Point, as well as Brigham Young University's Business School, and is a 14-year Veteran of the US Army, where he served in the Green Beret.
https://www.linkedin.com/in/jason-van-camp-076a5339/
https://www.amazon.com/Deliberate-Discomfort-Operations-Comfortable-Uncomfortable/dp/1733428011
https://missionsixzero.com/
https://www.warriorrising.org/
Thanks for your support, BTU community! I got two emails this week I wanted to share with all of you.
I loved my interview with Jason Santamaria. Special thanks to Vincent Martino for making this connection. They became good friends in business school and co-authored a book. Two things you should pay attention to for this interview:
1 - alignment. There's very few people I can think of in the last 390 interviews that are as aligned as Jason is with his career. The way that he speaks, the way that he thinks, the way that he processes information... he found the right career for him. And it's so refreshing to see that.
2 - Maybe even more important is that as we unwrap his story, I think you'll realize that that was not clear to him when he was in the Marine Corps, or when he left the Marine Corps. It wasn't like he had his sights set on a career in transformational company work. And I think that that should hopefully be refreshing for all of you listening to this to see how his story unfolds to see that he found a career path that really resonates with him. But it wasn't a master plan, it was taking the next best step every step of the way, and thinking about what he wanted.
Why Listen:
This is the third installment in our series where we are taking a deep dive into each branch’s credentialing assistance program.
Today we talk with Mike and Cristy from Coast Guard COOL. This is a relatively new program that was stood up in January 2020, but it already has over 1,500 credentials available for Coast Guardsmen.
Here's the program in a nutshell:
•CG COOL funds enlisted members only (active and selected reservists) and can help pay for exam, application, state licensing, membership and renewal fees.
•The exam has to be related to service member’s rating, out-of-rate assignment, collateral duty, or academic degree.
•There is no dollar amount cap on the cost of credential.
•CG COOL only funds one exam attempt per credential and service members can only have one approved funding request per FY.
•There is no additional duty service requirement for utilizing this resource and there is no recoupment if the service member fails exam.
Mike and Cristy rattle off a plethora of resources, so be sure to check out our show notes where I’ve linked to everything mentioned.
If you’re in the Army, you can find your deep dive in Episode #383 and if you’re in the Navy, you can find yours in episode #387.
About Mike:
Mike Reynolds served in the Navy Reserves for 4 years as a Seabee and then 11 years in the Army in telecommunications. Notably, he served in the Pentagon and the White House during the Clinton and Bush administrations, separating in 2002. Mike has been with the federal government since 2008, working for both the Air Force and Army in educational roles. He has been with the Coast Guard since 2019 and serves as the Coast Guard's COOL Project Manager. He holds a Masters in Education in Teaching and Learning from Liberty University.
About Cristy:
Since January 2020, Cristy Minshew has been a Team Lead for the Coast Guard credentialing program, managing daily operations, metrics, funding and execution. Prior to working for the Coast Guard, Cristy spent 12 years serving in a variety of roles with the Navy's Voluntary Education Program. Additionally, she's a former Army MilSpouse and holds a BS in Education from Old Dominion University.
Why Listen:
Today’s interview is the 2nd installment in a series where we take a deep dive into each branch’s respective credentialing service.
Credentialing Assistance is a great way to leverage the transition tools and resources available to service members to accelerate their post-military careers. Certifications add professional capability and credibility and help you stand out to a hiring manager.
In this conversation, we talk with Mike Talley – the Director of Navy COOL, and he breaks down all the nuances of the program. Additionally, Mike offers insight into the DoD Civilian COOL program.
In short, Navy COOL covers credentialing exam fees for all Sailors, regardless of rank or compo for anywhere between 1,400 and 1,600 credentials. Navy COOL has its yearly budget and its first come, first serve. Sailors can utilize funding for as many credentialing exams as they want, but can only pursue one exam at a time on the Navy’s dime. Navy COOL will only fund one exam attempt per credential. Furthermore, Navy COOL will help pay for continuing education units to help Sailors maintain their credential once obtained.
If you’re in the Army, you can find your deep dive in Episode #383. Interviews for the Air Force, Marines, and Coast Guard are in the works.
About Mike:
Mike served as a Hospital Corpsman in the Navy, retiring after 20 years of service. After transition, Mike held various customer support and managerial positions with AT&T, Gap, and Old Navy before returning to the U.S. Navy as a civilian employee. Today, Mike is the Director of Navy COOL for the Navy’s Credentialing Programs Office. He holds a Bachelor’s in Workforce Education and Development from Southern Illinois University.
Why Listen:
I loved hearing John's unique approach to entrepreneurship and life. After 20 years of military service, John was drawn into starting his own business. While starting any company requires sales, John's approach to sales is to simply be curious about whoever he is speaking with, and learn about their pain points. This is such great advice for so many different career paths. I also appreciate how John has constructed his life to have a fulfilling family life, outside of work life, and professional life.
About John:
John Schmitt is a retired Army Lieutenant Colonel who served 20+ years as an Aviator and Acquisition Corps officer. Upon leaving the Army, John started his own consulting firm with a focus on biotech, advanced manufacturing and marketing projects. Additionally, he serves as a board member for multiple local non-profits. John holds a BS in Biological Sciences from UC-Davis and an MS in Microbiology and Immunology from Vanderbilt Univ.
Why Listen:
I was riding a high after my conversation with Jeff for days - I appreciate his strength, vulnerability, and authenticity in this conversation. You can view this interview in two parts - the first part we discuss his transition from the Marine Corps into law enforcement, including work in prisons, on patrol, and with the SWAT teams. In the second half, we both talk about our experience with therapy and mental health. Jeff talks candidly about PTSD and depression, and we both open up about the positive impact therapy has had on our lives.
If this latter topic resonates with you, there are so many great resources out there to support you. The one that comes immediately to mind i learned about in episdoe #368 with Joe Quinn, where he talked about Headstrong - at GetHeadStrong.org - you take a 60 second survey and as a veteran get paired with a best-in-class clinician for unlimited therapy.
But - as we talk about in this interview - I don't want to spin this as a - if you're contemplating suicide, get help. I'm a big believer that therapy is a preventative maintenance - that it is similar to olympic athletes working with an elite coach - it's a great way to deepen as a human being, understand yourself more, and ensure you're operating at your peak capacity.
About Jeff
Jeff McDonald is a Safe School Specialist at the University of Montana. His Career started in the Marine Corps, where he served for four years with two combat deployments and has included work in Law Enforcement and as a SWAT officer.
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Why Listen: Well, normally this show is hosted by Justin. But I came to him with an idea. I talk to a lot of transitioning service members, and its eye opening how many of them – regardless of branch – have never heard of the various credentialing programs that are offered.
Today is part 1 in a series where I’ll be interviewing each branch’s credentialing program manager to get the facts on credentialing assistance in an effort to spread awareness to the servicemembers who can use them.
Credentialing Assistance is a great way to leverage the transition tools and resources available to service members to accelerate their post-military careers. Certifications add professional capability and credibility and help you stand out to a hiring manager.
We’ll start with the Army, so if you’re a Soldier, listen up. Today, we’ll talk with Sophia Sweeney, the Program Manager for Army Credentialing Assistance (CA) and Credentialing Opportunities On Line (COOL).